3.1 reading report Essay Example | Topics and Well Written Essays - 500 words

3.1 reading report - Essay Example Direct sales continue to be a growing phenomenon in all parts of the world. This is partly because of the intensity of competition between various manufacturing companies. It would be noted that marketing is the middle entity that comes between manufacturing and consumption (Krause, 2009). This means that if good and products that are produced are not marketed, they remain liabilities for their producers. But it has never been easy for producers to get their produces marketed because of competition. It is against this background that several companies have devised what may be described as non-orthodox means of marketing. This non-orthodox means is to get people who sell products on a face-to-face basis to consumers (Fox, 2008). As direct selling gained prominence, another component of it, which has to do with multi-level direct marketing, emerged. It is for the sake of the difference in approaches namely single-level and multi-level that researchers have often tried to investigate th e impact that these difference create. The study was conducted through a survey research design whereby the researcher formed a sample size from 22 different companies. The researcher proceeded to design a data collection instrument in the form of a questionnaire, with which data were collected from respondents by the use of mailed questionnaire. With the fact that the research design was influenced by survey, it means that the researcher was to generalize all data collected from respondents with the larger direct sales population within the setting of the research. The major managerial implications deducted from the study have to do with the trend of recruitment of marketers. This is because the study showed that the best group of population to take up single-level direct selling is people who would want to hook unto those jobs as permanent workers. For this reason, it is best to recruit young people who

Food and beverage manager Essay Example for Free

Food and beverage manager Essay 1.1Describe with examples, some of the characteristics of food production and food beverage service systems that is in use within the hospitality industry. The centralised Production System is the modern methods used in bringing together production and beverage activities in the hotel industry. Food that is centrally produced is easier to distribute to the point of service than for it to be produced in batches or separately. Centralised production system may be transported in a ready to serve state made e. g. hot or cold if it needs some form of regenerator for chilled or frozen food. The advantages of centralised production include, lower food cost and supply cost are lower In centralised production methods you need to employ a few staffs in the kitchen. The kitchen can also be operated in a cheaper location. The disadvantage of the centralised production methods is if there is a case of food poison the effect will be more spread and can cost loss of business, these can affect the finances of the hotel. When food and beverage come in by centralised system, they were then distributed into different departments. Main Restaurant A coffee shop Chinese food shop Fine restaurant Is the Traditional Parties’ production system, this is a table service. Table service, where cook or chill are served Table service, for Tradition Parties production. Table service (British table service or French. Also Traditional Parties’ production. Bars: are for drinks only 1.2For the systems discussed in 1.1, discuss factors that can affect recipes and menus. These are factors affecting receipts and menus. Guest religion and health, has remained a very important issues, religion of the guest and health restrictions Some people have allergy to e.g. crabs meat, protein, and fibre/vegetable, these can affect receipts and menu in the hotel. Financial resources, restaurant and guests types cost: types of restaurant, Guest, spending power, age Group, labour cost. Chinese food is only prepared by Chinese people these can also affect the receipts and menu, Time factor, if the food is not serve at the right time the food may be too cold or if care is not taken the food may not be ready in time for serving. Pricing of food: because of the market is not stable for price; the pricing of the food may change, and can affect the receipt and the menu, by buying a alternative price or brand. 1.3For the systems discussed above, compare the cost and staffing implications. Outlet COST OF FOOD STAFF Main restaurant The cost is moderate and affordable Many staffs are required, can be service from office or home A coffee Shop The cost is affordable and low price Few staffs are needed a serve customer. Speciality restaurant serving Chinese food. The price is low and affordable by class. Few staff is needed, and can be operated by member of the family. Fine dining restaurant The price is high and can some be for special occasion e.g. anniversary, birthday, or business meetings. Few staff are required e.g. silver service, wine steward. Bar There are high class bars that are very expensive or common bar for everybody. Few staff are needed to operate. 1.4A justification with examples regarding the suitability of systems for different types of food and beverage outlets. For coffee shop is non-alcohol beverage services The fine dining restaurant sales food and beverage is based on good quality at the high prices In the bar selling different types of drinks or beverage Chinese serving food is about culture food, which is served by the Chinese 2.1Taking in to account, the various needs for financial statements, discuss the use of financial statements in food and beverage operations. Financial statement or financial operations; these outline the finance of the revenue and expenses over a period of time. Which gives the production budget, the units that have been produce to the sales of the company, the production budgets also estimates the cost involved in material and labour. Operating budget: these gives the estimate of the income expenses based on sales, manufacturing costs, labour etc. Cash flow Statements: Is receipt from the business these help the business, when income will be enough to cover expenses or when the organisation needs help. It helps in taking loans from the bank and repayment. Balance Sheet; is statement of the total assets of what the company own or owe. Income statement: A finance statement that shows earnings report, operating statement, profit and loss. 2.2 To demonstrate the use of cost and pricing processes. To be able to demonstrate the assess cost and pricing will need the following methods, the purchase price per item, we then divide the food into different packs, for example if chicken are brought for  £10 per pack and the meal are going for  £15 per plate as a meal. It may sense to add the extra with the meal e.g. the rice or chips. List of the purchasing methods: Central purchasing is used by chains organization. This enable the hotel to buy their food stock in one location, all the services need will be in on site and contain the buying power and be able to negotiate the price at reasonable cost. The disadvantage; are that the individual outlets can’t complain regarding the suppliers, if one is receiving better offer than the other, These may affect the quality of the food, if too far from the site. Total supply: This method is new, these allowed the hotel to buy from one supply, these cut the papers work, the administrative work and can be expensive. 2.3 Implement effective purchasing process of the five Star Hotel Food and beverage managers we can attend industrial events and trades show in order to get new innovation ideas and learn above new products. We can communicate with functional departments regarding pricing trends products variations and inventory when available. Food and beverage manager provide effective and strategic re port to corporate the hotel catering office supplies on inventory and costing performance and recommendations. We also go to menu and catering seminal to identify new inventory that are in demands, including schedules and procurement needs.

Explaining The Stages Of Communication Process Information Technology Essay

Explaining The Stages Of Communication Process Information Technology Essay A communication is a process which involves a sender, a receiver and the mes ­sage which is to be sent. There are some external things which might occur during this transfer, which could distort the message and prevent the receiver from receiving the original message that was meant by the sender. Apart from these externalities, both the sender and the receiver do some ­thing interest ­ing. The senders do not just give a universal message that is under ­standable by everybody. They encode it. They add certain things and state things in a certain way. On the other side, the receiver of the message has to decode, to a certain extent, what the sender meant to say. This includes the words as well as the tones and certain gestures and indications that are not ex ­pressed verbally. This often results in distortion of the message. Image Source: http://www.passia.org/seminars/2000/conflict/wanis-6.htmlConflict Resolution and Negotiations In Organisatons Message is what a communicator actually produces for transmission using spoken or written words, photographs, paintings, films, posters, etc. a great deal of skill and effort is required to formulate a message, the meaning of which should be understandable to the receiver. Actually the purpose of communication is to influence the receiver and get favourable responses so that appropriate decisions can be taken. The success of communication, therefore, depends on what we say and how we say it. A message can enhance or distort effective communication. For instance, in an interview your intention is to impress interviewer, but if you give answers whose meaning is not clear, the interviewer may perceive that you are incompetent for the job. (mbaknol.com, 2010) A channel is the vehicle through which a message is carried from the communicator to the receiver. There are many channels of communication i.e. written, spoken, verbal, non-verbal, mass media like TV, radio, newspapers, books, etc. Choosing the appropriate channel, which is most suitable for the message as well as the receiver, is a complicated task. Success and failure of communication depends on the selection of the right channel. (mbaknol.com, 2010) The receiver, at the other end of the communication, is the recipient of the message and must possess the same orientation as the communicator. If the receiver does not have the ability to listen, to read, to think, he will not be able to receive and decode the messages in the manner the communicator want him to. For effective communication, the receiver is the most important link in the communication process. (mbaknol.com, 2010) Decoding is the interpretation of the message by the receiver. Actually, the receiver looks for the meaning in the message, which is common to both the receiver and the communicator. (mbaknol.com, 2010) Feedback is the response or acknowledgement of receiver to the communicators message. The exchange is possible only if the receiver responds. In this way both participants in communication interact and constantly exchange roles. In face-to-face communication the receiver responds naturally, directly and immediately. This provides the communicator an opportunity to improve and make his communication effective. Feedback, thus, provides an opportunity to evaluate what is right or wrong about a particular communication. It helps to regulate the conversation among two or more individuals and also stimulates and reinforces an idea that is desired to be communicated. (mbaknol.com, 2010) Noise is an interruption that can creep in at any point of the communication process and make it ineffective. Environment is one major cause that interferes with message reception: like noises from the roadside, constant chattering of individuals outside the communication act, blaring loudspeaker, faulty transmission, etc. noise can occur in other forms also; poor handwriting, heavy accent or soft speech, communication in a poorly lit room, etc. in fact, these are barriers to effective communication. For smooth and effective communication, it is necessary to eliminate or reduce noise as far as possible. (mbaknol.com, 2010) Image Source: http://www.mbaknol.com/business-communication/elements-of-the-communication-process/ (mbaknol.com, 2010) WHAT ARE THE MAIN BARRIERS TO GOOD COMMUNICATION ? Communication is a process beginning with a sender who encodes the message and passes it through some channel to the receiver who decodes the message. Communication is fruitful if and only if the messages sent by the sender is interpreted with same meaning by the receiver. If any kind of disturbance blocks any step of communication, the message will be destroyed. Due to such disturbances, managers in an organisaton face severe problems. There are several barriers which affects the flow of communication in an organisaton. These barriers interrupt the flow of communication from the sender to the receiver, thus making communication ineffective. It is essential for managers to overcome these barriers. The main barriers of communication are summarized below. Language Inability to converse in a language that is known by both the sender and receiver is the greatest barrier to effective communication. When a person uses inappropriate words while conversing or writing, it could lead to misunderstanding between the sender and a receiver. Prejudice the sender may have already got pre set views and is not prepared to listen. Cultural differences The receiver may receive the message correctly worded but due to cultural differences take the message to have a different meaning. Complicated If the message is to long or technical, it may not be properly understood. Concentration. If the receiver has his/her mind on other matters, the message may not be properly understood. Emotions Your emotions could be a barrier to communication if you are engrossed in your emotions for some reason. In such cases, you tend to have trouble listening to others or understanding the message conveyed to you. A few of the emotional interferences include hostility, anger, resentfulness and fear. (Pillali, Accessed 2010). Lack of Subject Knowledge If a person who sends a message lacks subject knowledge then he may not be able to convey his message clearly. The receiver could misunderstand his message, and this could lead to a barrier to effective communication. (Pillali, Accessed 2010). Stress One of the major communication barriers faced by employees in most of the organisaton is stress. When a person is under immense stress, he may find it difficult to understand the message, leading to communication distortion. (Pillali, Accessed 2010). No matter how good the communication system in an organisation is, unfortunately barriers can and do often occur. This may be caused by a number of factors which can usually be summarised as being due to physical barriers, system design faults or attitudinal barriers. Physical barriers   are often due to the nature of the environment i.e. if staff are located in different buildings or on different sites. Likewise, poor or outdated equipment, particularly the failure of management to introduce new technology, may also cause problems. (Pillali, Accessed 2010). Staff shortages are another factor which frequently causes communication difficulties for an organisation. Whilst distractions like background noise, poor lighting or an environment which is too hot or cold can all affect peoples morale and concentration, which in turn interfere with effective communication. System design   faults refer to problems with the structures or systems in place in an organisation.   Examples might include an organisational structure which is unclear and therefore makes it confusing to know who to communicate with. Other examples could be inefficient or inappropriate information systems, a lack of supervision or training, and a lack of clarity in roles and responsibilities which can lead to staff being uncertain about what is expected of them. Attitudinal barriers   come about as a result of problems with staff in an organisation. These may be due to the factors such as poor management, lack of consultation with employees, personality conflicts which can result in people delaying or refusing to communicate, the personal attitudes of individual employees which may be due to lack of motivation or dissatisfaction at work, brought about by insufficient training to enable them to carry out particular tasks. WHAT IS THE IMPORTANCE OF GRAPEVINE TO MANAGER? Grapevine is an informal communication network, which ignores formal channels of communication and spreads rumours and gossips at all levels of the business organisaton. Although every business-organisaton has its formal channels of communication, the informal channel of communication called grapevine also operates in it. It can be easily found that a large portion of the communication in almost every business house is not formal or pre-planned. The employees communicate through informal channels as they do their jobs. It is neither pre-planned nor deliberately motivated by the management. It is neither written nor documented or recorded. Therefore, it refers to any communication that takes place outside the prescribed and pre-planned channels of formal business communication. It is not set with the lines of organisatonal hierarchy. As it has no set rules and regulations, it is not confined to a particular direction. It just spreads like a grapevine. (mbaknol.com, 2010) Grapevine communication Image Source: http://www.mbaknol.com/business-communication/grapevine-communication-and-its-features/ Importance of Grapevine in business scenario: Though the structure of the grapevine is not so well defined, as that of the formal channels, it should not be taken for its weakness. The messages flowing through grapevine have greater speed than that of the messages flowing through the formal channels. The grapevine may carry equally vital message through it for the achievement and success of the organisaton. It is not correct to underestimate the grapevine by saying that the vital messages pass only through the authorized, formal channels. On the other hand, though the formal channels are systematic, pre-planned and documented, it is authority-laden. It can never be as speedy and spontaneous as the grapevine. The employees communicate through grapevine, not because they are compelled to communicate but because they earnestly want to communicate with their associates. (mbaknol.com, 2010) The method of formal written communication is slow and expensive method of information transmission. The grapevine, on the other hand, is non-expensive method and most-rapid oral method of transmitting the information to the maximum number of the communication receivers. The grapevine can flow wherever the participants wish it to flow, therefore, the manager can use the properly cultivated grapevine in dealing with the problems that require crossing the boundaries between the departments. Grapevine originates from the psychological need of the employees to talk about their jobs and their associates as the subject of their main interest. The absence of grapevine surely creates the dull, sick and unfriendly atmosphere in the business organisaton. Grapevine is also described as the barometer of public opinion in the organisaton. If the manager is sensitive to it, s/he can gather information about the ideas, opinions, attitudes and interests of the employees. The grapevine gives an opportunity to the employees to let off the suppressed air of anxiety, worries and frustration. When they talk about their associates, they get emotional relief. The fact that the employees talk about their associates or that they have the interest in their associates is a proof of the high morale. Thus, the grapevine not only promotes unity, integrity and solidarity of the organisaton but it also helps to raise the morale of the employee. (mbaknol.com, 2010)

Israel Vibration :: Music

"Don’t fight ‘gainst the Rastaman with him culture music, ‘cause the Rastaman no mean no harm, what the Rastaman want to do is calm the storm" — Albert "Apple Gabirel" Craig Israel Vibration is one of the greatest triumphs to come out of the Jamaican reggae scene. Those familiar with the band feel the warmth of recognition and appreciation when the name comes up in a discussion of reggae music. That warmth and feeling is amplified for anyone who has heard or seen this special trio of singers perform their unique and powerful act in a live performance. For two decades the positive vibrations have been keeping us dancing and feeling the emotions of their spiritual message. Like many other reggae stars of Jamaica, Israel Vibration feel that God has given them the gift of song for the purpose of conveying the message of Rastafari to the people. These three men make musical magic that blends together traditional roots reggae with raw human emotion and a strong spiritual message. I am especially found of the music and story of Israel Vibration. I plan to discuss a biography and discography of Israel Vibes. Then I will try to describe what Israel Vibrations mus ic means to me, both live and recorded. The three men Albert Criag, Cecil Spence, and Lacelle Bulgin were all born in economically deprived areas of Jamaica during the late 1940’s early 1950’s. This was a terrible time in Jamaica due to the horrific Polio epidemic that swept though the cities and rural towns. Polio claimed the lives of thousands of people and crippled many others. Each of the three men fell victim to Poliomyelitis at a very young age. Most Polio infections occur from a source of contaminated drinking water. The virus enters the body through the intestine where it then multiplies. It spreads into the bloodstream where it eventually infects the nervous system and destroys motor neurons that control muscle movement. The virus only paralyzes 1% of its victims but unfortunately all three singers where in that 1 percentile. Albert "Apple" Craig was the youngest son in a family of ten children. He was the apple of his father’s eye so they called him Apple. One of the major inspirations in Apples life was his mother. She was a spiritual healer and told him that one day he will be a great leader in the world and millions of people will follow behind him.

History Dbq Essay

Despite the common English backgrounds, societies in the New England and Chesapeake regions of Colonial America had split off into two incredibly different cultures: A very religiously focused New England and the more economic-oriented Chesapeake. Because these regions were settled for different purposes, the development of these societies led to the distinctions between them. One of the major causes for emigration from England to North America was religious persecution. Religious tolerance in Britain for other Christian sects besides the Anglican church was virtually nonexistent, resulting in many members of other sects to seek religious haven in the colonies. The vast majority of immigrants coming to New England were followers of Puritanism who traveled to North America for strictly religious reasons. As shown by Document B, the first member listed (and therefore most prominent figure) on of one of the ships bound for New England was a minister, underlining the importance aspiring New Englanders placed on their Puritan beliefs. Consequently, the cities created by these pilgrims were built with Puritan customs in mind, establishing towns under strict guidelines conforming to things such as a religious town leader and how much real estate is distributed among the residents (Document D). Desire to achieve the ideal Puritan city stretched out across all of New England, as shown by Boston, Massachusetts who’s mayor John Winthrop wanted it to model the ideal Christian city, a â€Å"city upon a hill† that provided other Puritan towns a perfect example of what to be like (Document A). This overarching religious influence defined every aspect of New England society from blatantly patriarchal domestic life to the superstitious paranoia that led to the misguided hunting of witches. New England towns also put an emphasis on education, mostly so people could be able to read the bible. Harvard, in fact, was established to train members of the clergy rather than providing educations in philosophy and science. New England immigrants arrived in North America with religious intent, and so it was that their society was defined by their religious customs. Contrary to the pilgrims of New England, those who settled in the Chesapeake area colonized the region for more economic purposes. Many people who settled in the Chesapeake were down-on-their-luck English citizens living in swamps and slums hoping to stake it out in the New World, because it couldn’t be much worse than the conditions they faced back in England. Most received their tickets to America through indentured servitude, paying for their trip with a few years of free labor for a wealthy master. Document C is a roster of indentured servants bound for Virginia who are all set to work for the same master. Indentured servitude had long lasting effects on the colonies, the most impactful being Bacon’s Rebellion in 1676 (Document H). This uprising was caused former indentured servants who had no land or property of their own once their work contracts expired. Because the land westward was populated by Natives and therefore almost impossible to acquire, the dissenters focused against the rich and powerful members of the colonies. The successful uprising led to reforms such as work regulations explained in Document E, as well a shift away from indentured servitude and towards slavery of blacks. Other settlers besides indentured servants were aspiring traders and gold-hunters mentioned in Document F. While traders had little success early on and treasure hunters definitely didn’t find their fields of gold, they did help establish a more economic focus in the Chesapeake region. One major result of this was the development of a merchant class that wasn’t seen in New England. These merchants were responsible for the large amounts of overseas trade done with Europe and the West Indies that occurred in the Chesapeake region. However with this trade-based society came boom & bust economy cycles and an attack on Virginia by Dutch pirates in 1673 (Document G). Education wasn’t nearly as important as it was up North since most young people learned a trade rather than going to school and learning to read scripture. Settlers in the Chesapeake area arrived with the intent of economic success, creating a more labor-based culture that made religion take a backseat to things like trade and property. Whereas the New England part of colonial America was settled by Puritans looking to model their cities after their religious beliefs, the Chesapeake area was populated by people looking out for their economic interests. The simple differences in intentions for immigration proved to be the reason for the formation of a fundamentalist society and a trading society.

Is Airbrushing Affecting Our Youth Today? Essay

Since the development of computer programs such as adobe Photoshop, photo-editors for newspapers and magazines have used the deceiving effect known as â€Å"photo shopping† on pictures that we see day to day in our magazines, on our TV’s and computers. Due to this modern capability the youth and population of most of our society, now see’s their personal image, particularly physical image in a different light, evidently a dark one. Airbrushing is the ability to crease out any flaws in a photo of a model, trim any fat off certain parts of her body; to in effect create beautiful flawless images, almost impossible for modern women and men to keep up with or resemble. An example of this airbrushing with â€Å"Former Cosmopolitan editor Leah Hardy recently admitted that she had airbrushed anorexic models to look less unwell, but kept their extreme thinness. The result was pictures of women with no body fat who still seemed to be healthy, strong and feminine.† From â€Å"http://www.channel4.com/4beauty/wellbeing/body-confidence/why-its-time-to-stop-the-airbrushing† More and more of our society, particularly our youth, are increasingly concerned with their bodies and they way they look, between 10 to 15 percent of teenagers have some symptoms of teen depression at any one time. With the false physical portrayal of people around us in the media, people feel increasingly ashamed with their current physical state thus leading to un-happiness, lack of esteem, and even sometimes depression, therefore is it healthy for our youth and society to be fed lies? Well, 15 percent of teens can with depression eventually develop bipolar disorder. A bad consequence of self-image related nonsense. This is quite a concern for our nations teens, where standards of physical state are set extremely high, men are expected to have bulging muscles and six pack abs while women are seen to be almost freakishly skinny. Furthermore, the standardized image that’s being promoted is an un-healthy one. However, these modern standards that many aspire to are completely subjective. Why are these images of the perfect male and female as such, and why should there be so much pressure towards looking like that? Looking at the effected younger population physical fitness is not the only concern, yet again, Teen girls and boys are driven to un-happiness as the media around them portrays spotless skin beautiful ideals and glorified make-up covered women. Surely if certain teens are affected by natural problems at their young age which portray them as being not as good, this will make them less happy or perhaps pressured to rid what makes them so concerned, because it does not resemble the modern ideal image of today. All down to this false messaged advertising. Furthermore magazine women are shown to have expensive make up and haircuts raising the bar for women to appear equally attractive or groomed in these areas. Women come to mind when talking about this subject however in today’s cosmopolitan world men are seeking refuge in makeup and grooming to attract the opposite sex more and more, Meaning more money spent on hair and make-up/grooming products, too much if you ask me. This is essentially money that can be spent in other; more important areas; for example as a student or teenager on healthy food, a slightly ironic matter when it comes to succeeding in that healthy well groomed look. â€Å"John baguely, Online BBC news editor† â€Å"The French cosmetics firm admitted the image of Ms Turlington promoting an â€Å"anti-ageing† foundation – had been altered to â€Å"lighten the skin, clean up make-up, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows†. Airbrushing therefore is not a positive light on our society; it’s quite a bad one. It sends false messages to the young population of today even to those at 40, resulting in eating disorders and many other problems associated with self-image. Many of the affected instead of attacking the their physical appearance problems face on, look to other quicker easier ways to solve them, and I don’t blame them with today’s technology in medical surgery. Surgery, while being an easy option and not always a 100% successful guaranteed result costs heaps of money, available realistically only those with a substantial amounts of money. Not only is surgery a costly shortcut you are effectively left with the results on your beautiful body for the rest of your life as the continuously shifting ideal image of society changes, therefore is it really a good option? Scottish Liberal Democrat MP Jo Swinson says: â€Å"There’s a big picture here which is half of young women between 16 and 21 say they would consider cosmetic surgery and we’ve seen eating disorders more than double in the last 15 years.† Advertising regulations are advised to step in and be stricter on their acceptance of advertisements as the population today gets more concerned about their personal-image, furthermore resulting in un-necessarily un-healthy youths. At the end of the day what can we do to tackle these now common problems? Vanity being the primary pushing force of course. Well, an obvious step forward and probably the only one would be to enforce laws over the use of airbrushing promoting a false image. This would immediately reduce the use of it, displaying more comforting and less depressive images on the front of magazines, newspapers and in Internet and television advertising for those that seem to be so utterly affected by it. Rationale: Inspiration for this online article comes from http://www.bbc.co.uk/news/uk-14304802, an online broadsheet article from the BBC named, Airbrushed make-up ads banned for ‘misleading. In the first paragraph I introduced the topic and explained why I chose it. I adapted to the role of a quite passionate journalist, who is concerned, more about the negative effects of problems and informs about the unfortunate results. I didn’t add much wit or humor to the article, as I felt it was a serious matter. I began talking about the subject in a sort of summary context, then focused in on separate associated subjects sort of forking off of the main idea. I felt this was an interesting topic for me, as I fit into the category of affected. I also feel that this was a topic close to what we are learning in the class. On gender texts etc†¦ I enjoyed writing about this topic and feel I have illustrated maybe not a technique brilliant article but one that fits bucket for this subject matter. I hope it adequately informs readers bringing even a slight bit of enjoyment with some of my little phrases of humor. †¢In the opening paragraph I introduced the article delving straight into the problem, identifying it and identifying the affected people. †¢In the second paragraph I explained the problem more and slightly summarized why the problem effects us a generation. I added a small quote I felt was relevant to the text, illustrating an example of where and how airbrushing s used on models. †¢Carrying-on to my next paragraph I illustrated the consequences of the problem; those that are serious and not so serious. To back my argument I placed small quotations in from reliable sources. i.e. â€Å"between 10 to 15 percent of teenagers have some symptoms of teen depression at any one time† and â€Å"15 percent of teens can with depression eventually develop bipolar disorder.† †¢Moving on to the next few paragraph s, I discussed what causes men and women to feel they have to live up to certain standards going. Back and expanding on why it affects us. At this point in the article I feel that I have become slightly repetitive, but I feel this enhances my argument re-enforcing and clearly explaining certain aspects of the problem in different terms. †¢Next paragraph or two I begin to explain other consequences of living up to the false standards set by airbrushing in monetary terms, in particular for women and increasingly men. I supported the argument with a sufficient quote admitting to makeup advertisers using false resemblance with their models. †¢In the next 2 paragraphs I again literate a consequence of airbrushing, while discussing the subject of surgery and the feel that society can effectively alter their body’s aimlessly to meet the supposive standard of today. I support this argument again with a quote. †¢To finish the article I switched subject matters to solutions leaving the reader with a positive feel, relinquishing the relentless negative aura surrounding the majority of the task. View as multi-pages